http://www.dmnews.com/social-advertising/topic/18003/ Articles tagged with Social Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. http://www.dmnews.com/couples-resorts-digital-channels-have-a-romantic-tryst/article/284642/ Mon, 18 Mar 2013 12:30:00 GMT Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. Direct Marketing News The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world. http://www.dmnews.com/catalogs-and-beyond-hampton-directs-evolving-channel-strategies/article/271919/ Mon, 10 Dec 2012 17:27:29 GMT The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world. Direct Marketing News Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games. http://www.dmnews.com/liberty-mutual-debuts-integrated-campaign-in-crowded-marketplace/article/252313/ Fri, 27 Jul 2012 20:24:29 GMT Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games. Direct Marketing News Facebook will allow marketers to choose whether Sponsored Stories will appear on fans' desktop News Feeds, mobile News Feeds, within the sidebar, or in any combination of the three. http://www.dmnews.com/facebook-increases-ad-delivery-options/article/244429/ Tue, 05 Jun 2012 21:40:19 GMT Facebook will allow marketers to choose whether Sponsored Stories will appear on fans' desktop News Feeds, mobile News Feeds, within the sidebar, or in any combination of the three. Direct Marketing News Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history. http://www.dmnews.com/facebook-ipo-goes-public-company-faces-new-challenges/article/241811/ Fri, 18 May 2012 18:40:43 GMT Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history. Direct Marketing News