http://www.dmnews.com/content-management/topic/17876/ Articles tagged with Content Management from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey. http://www.dmnews.com/are-marketers-selling-salespeople-short/article/287197/ Tue, 02 Apr 2013 17:22:55 GMT Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey. Direct Marketing News Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience. http://www.dmnews.com/content-isnt-marketing-without-a-strategy/article/286247/ Mon, 01 Apr 2013 04:00:00 GMT Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience. Direct Marketing News The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience http://www.dmnews.com/travelocitys-thematic-content-guides-customers/article/284091/ Tue, 12 Mar 2013 21:15:18 GMT The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience Direct Marketing News If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers. http://www.dmnews.com/e-commerce-is-about-more-than-a-buy-now-button/article/263020/ Wed, 10 Oct 2012 14:55:39 GMT If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers. Direct Marketing News In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively. http://www.dmnews.com/king-content/article/261929/ Tue, 02 Oct 2012 21:34:23 GMT In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively. Direct Marketing News NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products. http://www.dmnews.com/next-up-for-netsuite-content-management-for-e-commerce/article/241456/ Wed, 16 May 2012 19:15:53 GMT NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products. Direct Marketing News