http://www.dmnews.com/mobile-advertising/topic/1774/ Articles tagged with Mobile Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world. http://www.dmnews.com/unlocking-possibilities-with-mobile-marketing/article/284826/ Tue, 19 Mar 2013 04:00:00 GMT The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world. Direct Marketing News Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile. http://www.dmnews.com/ftc-commish-declares-comity-with-marketers/article/284465/ Thu, 14 Mar 2013 21:18:05 GMT Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile. Direct Marketing News Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013. http://www.dmnews.com/video-richy-glassberg-coo-cro-medialets/article/281049/ Wed, 20 Feb 2013 14:54:38 GMT Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013. Direct Marketing News Just because a mobile device has a tiny screen doesn't mean it's a mini PC. http://www.dmnews.com/mobile-its-not-just-the-tiny-web/article/267407/ Wed, 07 Nov 2012 21:05:11 GMT Just because a mobile device has a tiny screen doesn't mean it's a mini PC. Direct Marketing News Digital ad leaders need some coaching from their direct marketer colleagues. http://www.dmnews.com/direct-marketers-transferable-skills/article/267284/ Wed, 07 Nov 2012 14:22:35 GMT Digital ad leaders need some coaching from their direct marketer colleagues. Direct Marketing News IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year. http://www.dmnews.com/ibm-predicts-mobile-consumer-spending-spree/article/265891/ Mon, 29 Oct 2012 20:20:05 GMT IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year. Direct Marketing News Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen. http://www.dmnews.com/breaking-mobile-out-of-the-box/article/261897/ Tue, 02 Oct 2012 17:22:28 GMT Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen. Direct Marketing News A top priority for marketers trying to connect with customers through mobile is accuracy. http://www.dmnews.com/clean-data-for-local-search/article/260393/ Mon, 01 Oct 2012 04:00:00 GMT A top priority for marketers trying to connect with customers through mobile is accuracy. Direct Marketing News Success for mobile ads won't come from new formats. It will come from new kinds of value. http://www.dmnews.com/how-to-win-with-mobile-ads-forget-format-and-focus-on-value/article/254094/ Thu, 09 Aug 2012 19:30:09 GMT Success for mobile ads won't come from new formats. It will come from new kinds of value. Direct Marketing News AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO. http://www.dmnews.com/adcolony-names-apple-ex-pat-its-first-cro/article/245787/ Fri, 15 Jun 2012 12:00:00 GMT AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO. Direct Marketing News