http://www.dmnews.com/behavioral-targeting/topic/1773/ Articles tagged with Behavioral Targeting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. http://www.dmnews.com/shoe-carnival-cobbles-up-a-retargeting-program/article/280538/ Mon, 18 Feb 2013 13:30:00 GMT Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. Direct Marketing News Regulators are seeking more transparency throughout our ecosystem. http://www.dmnews.com/the-transparency-movement-wont-stop-at-behavioral-targeting/article/273379/ Thu, 20 Dec 2012 12:00:00 GMT Regulators are seeking more transparency throughout our ecosystem. Direct Marketing News Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results. http://www.dmnews.com/keep-email-recipients-from-becoming-numb-to-your-message/article/270401/ Sat, 01 Dec 2012 05:00:00 GMT Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results. Direct Marketing News Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly. http://www.dmnews.com/be-relevant-not-creepy/article/256050/ Sat, 01 Sep 2012 04:00:00 GMT Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly. Direct Marketing News What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. http://www.dmnews.com/bridging-the-channel-divide/article/256393/ Sat, 01 Sep 2012 04:00:00 GMT What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. Direct Marketing News A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting. http://www.dmnews.com/truste-consumers-wary-of-mobile-privacy-policies/article/250445/ Mon, 16 Jul 2012 19:15:48 GMT A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting. Direct Marketing News Marketers who know customers' actions will have insight that demographics alone can't match. http://www.dmnews.com/why-im-cool-with-behavioral-targeting/article/248650/ Fri, 06 Jul 2012 02:22:00 GMT Marketers who know customers' actions will have insight that demographics alone can't match. Direct Marketing News According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined. http://www.dmnews.com/the-consumer-is-your-wife-sister-mother-girlfriend-niece-/article/229657/ Tue, 28 Feb 2012 05:00:00 GMT According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined. Direct Marketing News Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals http://www.dmnews.com/targeting-video-series-paul-notzold-group-creative-director-aspen-marketing-services/article/228540/ Tue, 21 Feb 2012 16:26:30 GMT Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals Direct Marketing News With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. http://www.dmnews.com/targeting-soup-choosing-the-right-method-for-you/article/226793/ Tue, 14 Feb 2012 05:00:00 GMT With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Direct Marketing News