http://www.dmnews.com/saas/topic/1744/ Articles tagged with SaaS from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a website, for example, experience a personalized encounter that assembles the Web page relevant to the customer's relationship. http://www.dmnews.com/accurate-consumer-data-drives-effective-marketing/article/205853/ Fri, 01 Jul 2011 04:00:00 GMT Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a website, for example, experience a personalized encounter that assembles the Web page relevant to the customer's relationship. Direct Marketing News Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million. http://www.dmnews.com/emailvision-buys-smartfocus-for-40m/article/205293/ Tue, 14 Jun 2011 18:05:25 GMT Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million. Direct Marketing News Consider how Software-as-a-Service (SaaS) applications can be leveraged for data quality. http://www.dmnews.com/make-the-switch-to-the-cloud-and-get-better-data-quality/article/197868/ Tue, 01 Mar 2011 05:00:00 GMT Consider how Software-as-a-Service (SaaS) applications can be leveraged for data quality. Direct Marketing News When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event. http://www.dmnews.com/salesforcecom-makes-chatter-free-purchases-two-super-bowl-spots/article/195488/ Tue, 01 Feb 2011 20:28:59 GMT When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event. Direct Marketing News A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing tasks. http://www.dmnews.com/four-steps-to-a-behavior-triggered-e-mail-program/article/189759/ Mon, 01 Nov 2010 04:00:00 GMT A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing tasks. Direct Marketing News Consolidation among leading software companies has created a real crisis in innovation. http://www.dmnews.com/software-providers-suffer-from-overreliance-on-ma/article/181808/ Wed, 27 Oct 2010 20:30:00 GMT Consolidation among leading software companies has created a real crisis in innovation. Direct Marketing News With any rise in spend comes a corresponding lift in expectations. Today, that double-edged sword is tucked tightly in the hands of social marketing professionals. http://www.dmnews.com/roi-is-fools-gold-for-social-marketers/article/181209/ Mon, 18 Oct 2010 20:20:41 GMT With any rise in spend comes a corresponding lift in expectations. Today, that double-edged sword is tucked tightly in the hands of social marketing professionals. Direct Marketing News Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week. http://www.dmnews.com/imarketing-acquires-saas-firm-trackingsoft/article/169384/ Mon, 03 May 2010 21:06:00 GMT Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week. Direct Marketing News E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform. http://www.dmnews.com/nutrisystem-working-with-e-mail-aor-responsys-to-improve-campaigns/article/158136/ Fri, 20 Nov 2009 14:00:00 GMT E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform. Direct Marketing News Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool. http://www.dmnews.com/searchforce-releases-multichannel-analytics-tool/article/157862/ Mon, 16 Nov 2009 21:50:44 GMT Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool. Direct Marketing News