http://www.dmnews.com/data-marketing--crm/topic/17149/ Articles tagged with Data Marketing & CRM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. http://www.dmnews.com/lead-nurturing-finding-the-sweet-spots-in-the-marketing-funnel/article/278074/ Fri, 01 Feb 2013 05:00:00 GMT B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. Direct Marketing News Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices. http://www.dmnews.com/with-woolley-as-ceo-dma-focuses-on-data-marketing/article/275642/ Thu, 10 Jan 2013 18:52:36 GMT Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices. Direct Marketing News A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results. http://www.dmnews.com/data-in-harmony/article/273188/ Tue, 01 Jan 2013 05:00:00 GMT A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results. Direct Marketing News Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer. http://www.dmnews.com/solomo-marketing-hits-the-spot/article/260394/ Mon, 01 Oct 2012 04:00:00 GMT Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer. Direct Marketing News Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists. http://www.dmnews.com/nonprofits-co-opt-marketing-co-ops-to-reinforce-donor-base-direct-mail-lists/article/247016/ Sun, 01 Jul 2012 04:00:00 GMT Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists. Direct Marketing News With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages. http://www.dmnews.com/plug-ins-crm/article/208155/ Mon, 01 Aug 2011 04:00:00 GMT With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages. Direct Marketing News