http://www.dmnews.com/referafriend/topic/17021/ Articles tagged with Refer-A-Friend from Direct Marketing News Direct Marketing News web@haymarketmedia.com no What marketers need to know about Net Promoter Score. http://www.dmnews.com/are-you-keeping-score/article/296681/ Thu, 06 Jun 2013 17:11:27 GMT What marketers need to know about Net Promoter Score. Direct Marketing News Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. http://www.dmnews.com/turning-loyal-customers-into-brand-evangelists/article/290578/ Wed, 01 May 2013 04:00:00 GMT Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. Direct Marketing News Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program. http://www.dmnews.com/qa-jessica-bohm-director-of-marketing-foliciacom/article/265230/ Thu, 01 Nov 2012 04:00:00 GMT Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program. Direct Marketing News Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith. http://www.dmnews.com/so-many-channels-so-few-quality-leads/article/265229/ Thu, 01 Nov 2012 04:00:00 GMT Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith. Direct Marketing News Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place. http://www.dmnews.com/to-yelp-or-not-to-yelp/article/239211/ Tue, 01 May 2012 21:20:43 GMT Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place. Direct Marketing News Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists. http://www.dmnews.com/eset-deploys-forward-to-a-friend-emails-to-boost-sales-and-customer-acquisition/article/237422/ Tue, 01 May 2012 04:00:00 GMT Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists. Direct Marketing News