http://www.dmnews.com/gamify/topic/17014/ Articles tagged with Gamify from Direct Marketing News Direct Marketing News web@haymarketmedia.com no To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm. http://www.dmnews.com/nickelodeon-stages-a-battle-of-good-versus-evil-to-promote-ninja-turtles/article/256276/ Sat, 01 Sep 2012 04:00:00 GMT To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm. Direct Marketing News Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail. http://www.dmnews.com/the-blunder-of-gamification-gimmicks-dont-improve-communications/article/254875/ Thu, 16 Aug 2012 16:06:48 GMT Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail. Direct Marketing News Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs. http://www.dmnews.com/duke-university-moves-to-the-top-of-the-class-with-an-engaging-integrated-effort/article/251634/ Wed, 01 Aug 2012 04:00:00 GMT Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs. Direct Marketing News Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play. http://www.dmnews.com/gamification-moves-beyond-badges/article/251644/ Wed, 01 Aug 2012 04:00:00 GMT Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play. Direct Marketing News With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment. http://www.dmnews.com/emulating-nature-in-the-digital-environment/article/242138/ Tue, 22 May 2012 04:00:00 GMT With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment. Direct Marketing News The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be. http://www.dmnews.com/hunger-games-satisfies-fans-appetite/article/237338/ Tue, 01 May 2012 04:00:00 GMT The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be. Direct Marketing News Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out. http://www.dmnews.com/peugeot-panamas-picture-puzzles-confound-its-pinterest-followers/article/237340/ Tue, 01 May 2012 04:00:00 GMT Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out. Direct Marketing News