http://www.dmnews.com/food-and-beverage/topic/1679/ Articles tagged with Food And Beverage from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example. http://www.dmnews.com/taco-bell-markets-its-quality-experience-with-a-new-menu/article/273963/ Tue, 01 Jan 2013 05:00:00 GMT Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example. Direct Marketing News Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu. http://www.dmnews.com/wendys-app-puts-healthy-fast-food-at-your-fingertips/article/260491/ Mon, 01 Oct 2012 04:00:00 GMT Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu. Direct Marketing News Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells. http://www.dmnews.com/taco-bell-says-live-mas/article/237531/ Tue, 01 May 2012 04:00:00 GMT Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells. Direct Marketing News Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions. http://www.dmnews.com/smoothie-king-shakes-it-up-with-weight-loss-campaign/article/229129/ Thu, 01 Mar 2012 05:00:00 GMT Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions. Direct Marketing News Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children. http://www.dmnews.com/mcdonalds-prompts-parents-to-spend-more-time-with-kids/article/220766/ Sun, 01 Jan 2012 05:00:00 GMT Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children. Direct Marketing News Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website. http://www.dmnews.com/taco-bell-promotes-mtv-vmas-with-qr-codes-on-meal-packages/article/217277/ Thu, 01 Dec 2011 05:00:00 GMT Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website. Direct Marketing News PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives. http://www.dmnews.com/beyond-facebook-and-twitter-pepsico-understands-on-and-off-line-social-networking/article/209300/ Tue, 09 Aug 2011 14:08:46 GMT PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives. Direct Marketing News The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1. http://www.dmnews.com/coca-cola-names-lewis-marketing-svp/article/207758/ Mon, 18 Jul 2011 17:31:59 GMT The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1. Direct Marketing News The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending. http://www.dmnews.com/june-credit-spending-increases-88-report/article/207284/ Tue, 12 Jul 2011 20:05:35 GMT The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending. Direct Marketing News Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally. http://www.dmnews.com/tasti-d-lite-selects-engage121-as-its-social-crm-platform-provider/article/206370/ Wed, 29 Jun 2011 15:25:59 GMT Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally. Direct Marketing News