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        <title>Articles tagged with Trust from Direct Marketing News</title>
        <link>http://www.dmnews.com/trust/topic/16783/</link>
        <description>Articles tagged with Trust from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Marketing by the Book—and Beyond</title>
          <description>4 lessons for marketers from Jeff Bezos and Amazon.com.</description>
          <link>http://www.dmnews.com/marketing-by-the-bookand-beyond/article/292150/</link>
          <pubDate>Mon, 06 May 2013 17:19:24 GMT</pubDate>
          <itunes:summary>4 lessons for marketers from Jeff Bezos and Amazon.com.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Consumers zip the lip when asked to share personal information</title>
          <description>When it comes to consumers sharing information, mum&apos;s the word.</description>
          <link>http://www.dmnews.com/infographic-consumers-zip-the-lip-when-asked-to-share-personal-information/article/262390/</link>
          <pubDate>Fri, 05 Oct 2012 14:11:20 GMT</pubDate>
          <itunes:summary>When it comes to consumers sharing information, mum&apos;s the word.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Marketers need to build trust as spam hits social networks</title>
          <description>Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.</description>
          <link>http://www.dmnews.com/marketers-need-to-build-trust-as-spam-hits-social-networks/article/242633/</link>
          <pubDate>Fri, 01 Jun 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Report: Earned media most trusted form of advertising</title>
          <description>Ninety-two percent of consumers trust earned media, including word-of-mouth and recommendations from friends and family, above other forms of advertising, Nielsen revealed in its &quot;Global Trust in Advertising Survey.&quot;</description>
          <link>http://www.dmnews.com/report-earned-media-most-trusted-form-of-advertising/article/235915/</link>
          <pubDate>Tue, 10 Apr 2012 16:59:37 GMT</pubDate>
          <itunes:summary>Ninety-two percent of consumers trust earned media, including word-of-mouth and recommendations from friends and family, above other forms of advertising, Nielsen revealed in its &quot;Global Trust in Advertising Survey.&quot;</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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