http://www.dmnews.com/digital-ad-spend/topic/16755/ Articles tagged with Digital Ad Spend from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans. http://www.dmnews.com/special-days-like-the-super-bowl-call-for-special-strategies/article/278290/ Wed, 30 Jan 2013 21:27:41 GMT Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans. Direct Marketing News Digital marketing: If you want it done right, do it yourself. http://www.dmnews.com/infographic-i-get-by-without-a-little-help-from-my-friends/article/268230/ Fri, 16 Nov 2012 14:45:00 GMT Digital marketing: If you want it done right, do it yourself. Direct Marketing News Digital ad leaders need some coaching from their direct marketer colleagues. http://www.dmnews.com/direct-marketers-transferable-skills/article/267284/ Wed, 07 Nov 2012 14:22:35 GMT Digital ad leaders need some coaching from their direct marketer colleagues. Direct Marketing News Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder. http://www.dmnews.com/qa-stewart-krull-evp-ecd-atmosphere-proximity/article/256274/ Sat, 01 Sep 2012 04:00:00 GMT Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder. Direct Marketing News Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. http://www.dmnews.com/leveraging-mobile-and-social-commerce-to-deliver-a-complete-customer-experience/article/235312/ Thu, 17 May 2012 15:54:00 GMT Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. Direct Marketing News Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns. http://www.dmnews.com/report-facebooks-average-cpm-increased-41-since-q1-2011/article/236759/ Mon, 16 Apr 2012 18:09:39 GMT Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns. Direct Marketing News GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report. http://www.dmnews.com/report-online-ad-spend-hit-848bn-in-2011-says-groupm/article/235747/ Mon, 09 Apr 2012 18:26:03 GMT GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report. Direct Marketing News