http://www.dmnews.com/design-kitchen/topic/1671/ Articles tagged with Design Kitchen from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK. http://www.dmnews.com/club-bk-by-design-kitchen/article/139783/ Thu, 09 Jul 2009 15:37:38 GMT Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK. Direct Marketing News