http://www.dmnews.com/circulation-marketing/topic/1668/ Articles tagged with Circulation Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI. http://www.dmnews.com/plug-ins-audience-development/article/233921/ Sun, 01 Apr 2012 04:00:00 GMT Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI. Direct Marketing News Time Inc. and list manager Direct Media Millard announced the release of eight new-to-market lists of subscriber e-mail addresses May 26. http://www.dmnews.com/time-inc-releases-eight-e-mail-lists-through-dmm/article/171084/ Wed, 26 May 2010 21:02:42 GMT Time Inc. and list manager Direct Media Millard announced the release of eight new-to-market lists of subscriber e-mail addresses May 26. Direct Marketing News Lippincott Williams & Wilkins added The Hearing Journal to the stable of its lists managed by MeritDirect May 20. http://www.dmnews.com/lippincott-williams-wilkins-extends-meritdirect-relationship/article/170618/ Thu, 20 May 2010 16:30:00 GMT Lippincott Williams & Wilkins added The Hearing Journal to the stable of its lists managed by MeritDirect May 20. Direct Marketing News Weekday circulation at US daily newspapers fell 8.7% year-over-year for the six-month period ending March 2010, according to data from the Audit Bureau of Circulations. Sunday circulation dropped 6.5%, according to the statistics, which were released April 26. http://www.dmnews.com/us-daily-newspapers-see-87-circulation-decrease-abc/article/168732/ Mon, 26 Apr 2010 20:30:11 GMT Weekday circulation at US daily newspapers fell 8.7% year-over-year for the six-month period ending March 2010, according to data from the Audit Bureau of Circulations. Sunday circulation dropped 6.5%, according to the statistics, which were released April 26. Direct Marketing News Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing. http://www.dmnews.com/crain-gives-two-financial-lists-to-meritdirect/article/168632/ Fri, 23 Apr 2010 19:23:53 GMT Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing. Direct Marketing News 'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file. http://www.dmnews.com/software-magazine-awards-statlistics-list-management/article/168407/ Tue, 20 Apr 2010 20:51:15 GMT 'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file. Direct Marketing News Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions. http://www.dmnews.com/creative-age-names-statlistics-list-manager/article/167401/ Mon, 05 Apr 2010 18:53:19 GMT Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions. Direct Marketing News Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue. http://www.dmnews.com/folio-and-audience-development-magazines-merge/article/166555/ Thu, 25 Mar 2010 18:28:15 GMT Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue. Direct Marketing News Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program. http://www.dmnews.com/stratmark-loyalty-initiative-targets-newspaper-subscribers/article/165452/ Wed, 10 Mar 2010 20:03:24 GMT Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program. Direct Marketing News Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases. http://www.dmnews.com/valpak-launches-sweepstakes-b-to-b-augmented-reality-campaigns/article/165018/ Thu, 04 Mar 2010 09:00:00 GMT Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases. Direct Marketing News