
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Articles tagged with Software from Direct Marketing News</title>
        <link>http://www.dmnews.com/software/topic/16664/</link>
        <description>Articles tagged with Software from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Marketing News Bytes: June 13, 2013</title>
          <description>Updates on companies, products, and people</description>
          <link>http://www.dmnews.com/marketing-news-bytes-june-13-2013/article/298675/</link>
          <pubDate>Thu, 13 Jun 2013 16:42:50 GMT</pubDate>
          <itunes:summary>Updates on companies, products, and people</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Marketo Launches Customer Engagement Engine</title>
          <description>The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.</description>
          <link>http://www.dmnews.com/marketo-launches-customer-engagement-engine/article/298503/</link>
          <pubDate>Wed, 12 Jun 2013 17:49:35 GMT</pubDate>
          <itunes:summary>The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Major Infusion for Infusionsoft</title>
          <description>Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.</description>
          <link>http://www.dmnews.com/major-infusion-for-infusionsoft/article/275156/</link>
          <pubDate>Mon, 07 Jan 2013 22:02:38 GMT</pubDate>
          <itunes:summary>Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Oracle acquires Eloqua </title>
          <description>The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.</description>
          <link>http://www.dmnews.com/oracle-acquires-eloqua/article/273567/</link>
          <pubDate>Thu, 20 Dec 2012 20:14:12 GMT</pubDate>
          <itunes:summary>The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>AMA taps IBM&apos;s Smarter Commerce suite</title>
          <description>IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.</description>
          <link>http://www.dmnews.com/ama-taps-ibms-smarter-commerce-suite/article/257720/</link>
          <pubDate>Fri, 07 Sep 2012 03:54:00 GMT</pubDate>
          <itunes:summary>IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>IBM updates Customer Experience Suite </title>
          <description>IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.</description>
          <link>http://www.dmnews.com/ibm-updates-customer-experience-suite/article/250221/</link>
          <pubDate>Fri, 13 Jul 2012 20:26:11 GMT</pubDate>
          <itunes:summary>IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Expand2Web partners with Cashie Commerce  </title>
          <description>Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.</description>
          <link>http://www.dmnews.com/expand2web-partners-with-cashie-commerce/article/248169/</link>
          <pubDate>Fri, 29 Jun 2012 18:07:08 GMT</pubDate>
          <itunes:summary>Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms</title>
          <description>During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite&apos;s cloud, including enhanced e-commerce capabilities and &quot;revenue as a service,&quot; a system intended to help software companies sell online.</description>
          <link>http://www.dmnews.com/suiteworld-2012-keynote-netsuite-to-enhance-software-e-commerce-crm-platforms/article/241475/</link>
          <pubDate>Wed, 16 May 2012 21:20:54 GMT</pubDate>
          <itunes:summary>During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite&apos;s cloud, including enhanced e-commerce capabilities and &quot;revenue as a service,&quot; a system intended to help software companies sell online.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>ESET deploys forward-to-a-friend emails to boost sales and customer acquisition</title>
          <description>Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.</description>
          <link>http://www.dmnews.com/eset-deploys-forward-to-a-friend-emails-to-boost-sales-and-customer-acquisition/article/237422/</link>
          <pubDate>Tue, 01 May 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>IBM introduces data consolidation software</title>
          <description>IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.</description>
          <link>http://www.dmnews.com/ibm-introduces-data-consolidation-software/article/235062/</link>
          <pubDate>Tue, 03 Apr 2012 21:28:48 GMT</pubDate>
          <itunes:summary>IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  