http://www.dmnews.com/mobile-search/topic/1656/ Articles tagged with Mobile Search from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. http://www.dmnews.com/lomo-why-the-future-of-seo-is-local-mobile/article/293324/ Tue, 14 May 2013 17:17:20 GMT The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. Direct Marketing News Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped. http://www.dmnews.com/fast-facts-march-2013/article/281510/ Fri, 01 Mar 2013 05:00:00 GMT Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped. Direct Marketing News Data and creative are ultimately complementary. Data alone doesn't drive brand engagement and great creative, if not properly focused, often seems purposeless. http://www.dmnews.com/marrying-data-and-creative/article/247560/ Sun, 01 Jul 2012 04:00:00 GMT Data and creative are ultimately complementary. Data alone doesn't drive brand engagement and great creative, if not properly focused, often seems purposeless. Direct Marketing News As more consumers turn to smartphones to find information on products and services, brands are overhauling their desktop search strategies for mobile. http://www.dmnews.com/pinpointing-mobile-search/article/246825/ Sun, 01 Jul 2012 04:00:00 GMT As more consumers turn to smartphones to find information on products and services, brands are overhauling their desktop search strategies for mobile. Direct Marketing News Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon. http://www.dmnews.com/qa-grazia-ochoa-director-of-global-digital-marketing-starwood-hotels-resorts-worldwide/article/246815/ Sun, 01 Jul 2012 04:00:00 GMT Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon. Direct Marketing News Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution. http://www.dmnews.com/qa-steve-kerho-svp-of-analytics-media-and-marketing-optimization-organic/article/212530/ Sat, 01 Oct 2011 04:00:00 GMT Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution. Direct Marketing News Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing. http://www.dmnews.com/most-purchases-half-of-transactions-to-be-mobile-by-2015-google/article/195728/ Fri, 04 Feb 2011 16:18:07 GMT Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing. Direct Marketing News To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities. http://www.dmnews.com/search-sites-increase-use-of-bargains-mobile-this-holiday-shopping-season/article/159572/ Mon, 14 Dec 2009 17:10:35 GMT To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities. Direct Marketing News Microsoft is beefing up its mobile advertising offering with a destination called "Microsoft Mobile Marketplaces." Rolled out a month ago, the site was announced on a Microsoft blog this week. It aims to combine search and display ads to increase their performance. http://www.dmnews.com/microsoft-combines-search-and-display-in-mobile-marketplaces/article/158517/ Wed, 25 Nov 2009 18:32:56 GMT Microsoft is beefing up its mobile advertising offering with a destination called "Microsoft Mobile Marketplaces." Rolled out a month ago, the site was announced on a Microsoft blog this week. It aims to combine search and display ads to increase their performance. Direct Marketing News Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy. http://www.dmnews.com/yahoo-debuts-mobile-opt-out/article/140105/ Wed, 15 Jul 2009 16:53:05 GMT Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy. Direct Marketing News