http://www.dmnews.com/traditional-media/topic/1653/ Articles tagged with Traditional Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Guess how many hours of TV the average American watches in a week? No guess. http://www.dmnews.com/boob-tube-vs-youtube/article/246624/ Wed, 20 Jun 2012 19:59:53 GMT Guess how many hours of TV the average American watches in a week? No guess. Direct Marketing News Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty. http://www.dmnews.com/qa-thomas-mueller-global-director-and-practice-leader-of-customer-experience-at-siegelgale/article/233742/ Sun, 01 Apr 2012 04:00:00 GMT Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty. Direct Marketing News Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email. http://www.dmnews.com/study-fifty-percent-of-consumers-prefer-direct-mail-to-email/article/217968/ Thu, 01 Dec 2011 20:23:06 GMT Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email. Direct Marketing News Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015. http://www.dmnews.com/social-media-ad-spending-to-hit-83-billion-by-2015-report/article/201973/ Mon, 02 May 2011 20:17:42 GMT Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015. Direct Marketing News Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch. http://www.dmnews.com/columbia-sportswear-introduces-omni-heat-with-social-ice-pics/article/179646/ Sun, 26 Sep 2010 23:10:33 GMT Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch. Direct Marketing News E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. http://www.dmnews.com/e-mail-fastest-growing-direct-marketing-segment-expands-double-digits/article/141154/ Tue, 04 Aug 2009 16:01:39 GMT E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. Direct Marketing News Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research. http://www.dmnews.com/interactive-marketing-to-hit-55b-in-five-years/article/139746/ Wed, 08 Jul 2009 20:20:22 GMT Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research. Direct Marketing News