http://www.dmnews.com/display-advertising/topic/1652/ Articles tagged with Display Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history. http://www.dmnews.com/two-marketing-firsts-for-realtorcom/article/283675/ Fri, 08 Mar 2013 23:49:10 GMT The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history. Direct Marketing News Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves. http://www.dmnews.com/in-enhancing-adwords-does-google-diminish-innovation/article/279952/ Mon, 11 Feb 2013 20:26:47 GMT Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves. Direct Marketing News A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. http://www.dmnews.com/man-vs-machine-real-time-biddings-growing-pains/article/262932/ Tue, 09 Oct 2012 19:43:50 GMT A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. Direct Marketing News Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features. http://www.dmnews.com/social-media-sites-enhance-targeting-features/article/257053/ Fri, 31 Aug 2012 18:19:49 GMT Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features. Direct Marketing News Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels. http://www.dmnews.com/google-revamps-its-integrated-ad-platform/article/244420/ Tue, 05 Jun 2012 21:16:56 GMT Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels. Direct Marketing News Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display. http://www.dmnews.com/mybuys-introduces-long-term-targeting/article/244283/ Tue, 05 Jun 2012 14:25:59 GMT Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display. Direct Marketing News The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before. http://www.dmnews.com/marry-targeting-with-inventory/article/224922/ Wed, 01 Feb 2012 05:00:00 GMT The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before. Direct Marketing News Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. http://www.dmnews.com/google-revenue-up-29-marketing-spend-increases-62/article/223922/ Thu, 19 Jan 2012 21:50:54 GMT Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. Direct Marketing News Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16. http://www.dmnews.com/study-lower-cpcs-for-ads-that-keep-consumers-within-facebook/article/223357/ Mon, 16 Jan 2012 22:13:28 GMT Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News