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        <title>Articles tagged with Desk Top Advertising from Direct Marketing News</title>
        <link>http://www.dmnews.com/desk-top-advertising/topic/16498/</link>
        <description>Articles tagged with Desk Top Advertising from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Report: Consumers more likely to engage with mobile ads</title>
          <description>Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software&apos;s study &quot;State of Mobile Search Advertising in the US 2012&quot; anticipates 25% of Google&apos;s US paid search clicks will come from smartphones and tablets by December 2012.</description>
          <link>http://www.dmnews.com/report-consumers-more-likely-to-engage-with-mobile-ads/article/233629/</link>
          <pubDate>Mon, 26 Mar 2012 14:38:03 GMT</pubDate>
          <itunes:summary>Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software&apos;s study &quot;State of Mobile Search Advertising in the US 2012&quot; anticipates 25% of Google&apos;s US paid search clicks will come from smartphones and tablets by December 2012.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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