http://www.dmnews.com/digital-self/topic/16447/ Articles tagged with Digital Self from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Changes in marketing strategy are being propelled by what Bradley Rencher, Adobe's SVP and GM of digital marketing, coins "the digital self." Speaking during the opening session of Adobe's Digital Marketing Summit in Salt Lake City, Rencher defined the digital self as an individual's online persona, which is composed of a person's online social networks, shopping transactions, listening habits and comments, among other things. http://www.dmnews.com/marketers-must-make-sense-of-digital-conversations-adobe-digital-marketing-summit/article/233090/ Wed, 21 Mar 2012 17:32:47 GMT Changes in marketing strategy are being propelled by what Bradley Rencher, Adobe's SVP and GM of digital marketing, coins "the digital self." Speaking during the opening session of Adobe's Digital Marketing Summit in Salt Lake City, Rencher defined the digital self as an individual's online persona, which is composed of a person's online social networks, shopping transactions, listening habits and comments, among other things. Direct Marketing News