http://www.dmnews.com/planning/topic/16314/ Articles tagged with Planning from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Creating the conditions for success in the new marketing reality. http://www.dmnews.com/check-yourself-before-you-wreck-yourself/article/291069/ Tue, 30 Apr 2013 11:00:00 GMT Creating the conditions for success in the new marketing reality. Direct Marketing News Month 4 for Mitel: The time for bold action is now. http://www.dmnews.com/listening-check-planning-check-now-deliver/article/286535/ Mon, 01 Apr 2013 04:00:00 GMT Month 4 for Mitel: The time for bold action is now. Direct Marketing News It's a thorny question. See what our readers had to say about it. http://www.dmnews.com/is-a-loss-leader-sustainable-answers/article/277928/ Fri, 01 Feb 2013 05:00:00 GMT It's a thorny question. See what our readers had to say about it. Direct Marketing News As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. http://www.dmnews.com/is-a-loss-leader-sustainable/article/270056/ Sat, 01 Dec 2012 05:00:00 GMT As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. Direct Marketing News Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson. http://www.dmnews.com/draftfcb-files-lawsuit-against-digitas/article/232194/ Thu, 15 Mar 2012 18:51:36 GMT Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson. Direct Marketing News