http://www.dmnews.com/big-data/topic/16140/ Articles tagged with Big Data from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter. http://www.dmnews.com/i-have-all-my-big-data-in-hadoop-now-what/article/299143/ Tue, 18 Jun 2013 13:04:49 GMT Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter. Direct Marketing News Five loyalty analytics rules to remember before rushing in. http://www.dmnews.com/in-a-big-hurry-for-big-data/article/296412/ Wed, 05 Jun 2013 13:40:12 GMT Five loyalty analytics rules to remember before rushing in. Direct Marketing News In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time. http://www.dmnews.com/making-love-to-big-data-with-attribution/article/295383/ Sat, 01 Jun 2013 04:00:00 GMT In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time. Direct Marketing News Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it. http://www.dmnews.com/the-evolution-of-marketing/article/295294/ Sat, 01 Jun 2013 04:00:00 GMT Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it. Direct Marketing News In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile. http://www.dmnews.com/word-to-the-wise-in-memory-analytics/article/295229/ Sat, 01 Jun 2013 04:00:00 GMT In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile. Direct Marketing News Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities. http://www.dmnews.com/ibm-scoops-dannon-for-big-data/article/294472/ Wed, 22 May 2013 17:09:00 GMT Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities. Direct Marketing News "Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how? http://www.dmnews.com/context-makes-sense/article/294466/ Wed, 22 May 2013 16:47:14 GMT "Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how? Direct Marketing News Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report http://www.dmnews.com/data-driven-marketing-is-ready-to-rev-into-high-gear/article/294305/ Tue, 21 May 2013 19:00:58 GMT Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report Direct Marketing News While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers. http://www.dmnews.com/social-selling-20-big-data-just-in-time/article/293865/ Tue, 21 May 2013 11:00:00 GMT While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers. Direct Marketing News Leveraging Big Data for better prospecting and improved conversion rates. http://www.dmnews.com/b2b-marketers-need-to-move-beyond-demographics/article/292339/ Tue, 07 May 2013 16:59:08 GMT Leveraging Big Data for better prospecting and improved conversion rates. Direct Marketing News