http://www.dmnews.com/interaction/topic/16095/ Articles tagged with Interaction from Direct Marketing News Direct Marketing News web@haymarketmedia.com no When it comes to communicating with brands, customers move to their own beat. http://www.dmnews.com/infographic-any-way-you-want-it-thats-the-way-you-need-it/article/285516/ Fri, 22 Mar 2013 12:00:00 GMT When it comes to communicating with brands, customers move to their own beat. Direct Marketing News A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. http://www.dmnews.com/man-vs-machine-real-time-biddings-growing-pains/article/262932/ Tue, 09 Oct 2012 19:43:50 GMT A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. Direct Marketing News IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey. http://www.dmnews.com/ibm-video-series-part-1-john-kennedy-vp-corporate-marketing/article/253750/ Tue, 07 Aug 2012 20:50:28 GMT IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey. Direct Marketing News Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels. http://www.dmnews.com/infographic-social-media-satisfaction-at-risk/article/252274/ Fri, 27 Jul 2012 16:52:25 GMT Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels. Direct Marketing News While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself. http://www.dmnews.com/what-lady-gaga-can-teach-marketers/article/243124/ Tue, 29 May 2012 13:58:55 GMT While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself. Direct Marketing News Typically, the most insightful digital profile attributes come from one of three primary sources. http://www.dmnews.com/how-digital-profiles-reveal-greater-marketing-insights/article/232311/ Sun, 01 Apr 2012 04:00:00 GMT Typically, the most insightful digital profile attributes come from one of three primary sources. Direct Marketing News Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. http://www.dmnews.com/drtv-vet-ron-bliwas-steps-down-from-ceo-role-at-a-eicoff-co/article/230316/ Thu, 01 Mar 2012 20:39:45 GMT Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. Direct Marketing News