
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Articles tagged with Coupons from Direct Marketing News</title>
        <link>http://www.dmnews.com/coupons/topic/1607/</link>
        <description>Articles tagged with Coupons from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Walgreens launches with Foursquare </title>
          <description>Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens&apos;s director of digital marketing and emerging media.</description>
          <link>http://www.dmnews.com/walgreens-launches-with-foursquare/article/230877/</link>
          <pubDate>Tue, 06 Mar 2012 17:42:51 GMT</pubDate>
          <itunes:summary>Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens&apos;s director of digital marketing and emerging media.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>IKEA enlists fans to target their own friends</title>
          <description>The &quot;Bring Your Own Friends&quot; campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?</description>
          <link>http://www.dmnews.com/ikea-enlists-fans-to-target-their-own-friends/article/224896/</link>
          <pubDate>Wed, 01 Feb 2012 05:00:00 GMT</pubDate>
          <itunes:summary>The &quot;Bring Your Own Friends&quot; campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Active Ride Shop bolsters email acquisition database</title>
          <description>Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.</description>
          <link>http://www.dmnews.com/active-ride-shop-bolsters-email-acquisition-database/article/221002/</link>
          <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>PCH EVP strikes innovative chord</title>
          <description>Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH&apos;s Port Washington, N.Y. headquarters in 1979.</description>
          <link>http://www.dmnews.com/pch-evp-strikes-innovative-chord/article/221039/</link>
          <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH&apos;s Port Washington, N.Y. headquarters in 1979.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Restaurants drive consumers to dine out with calculated email coupons</title>
          <description>When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang&apos;s China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.</description>
          <link>http://www.dmnews.com/restaurants-drive-consumers-to-dine-out-with-calculated-email-coupons/article/220765/</link>
          <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
          <itunes:summary>When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang&apos;s China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>eBay, retailers partner on shopping promotion</title>
          <description>Retailers Toys R Us, Aeropostale and Dick&apos;s Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.</description>
          <link>http://www.dmnews.com/ebay-retailers-partner-on-shopping-promotion/article/219819/</link>
          <pubDate>Fri, 16 Dec 2011 19:37:22 GMT</pubDate>
          <itunes:summary>Retailers Toys R Us, Aeropostale and Dick&apos;s Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Facebook testing coupons in ads</title>
          <description>Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.</description>
          <link>http://www.dmnews.com/facebook-testing-coupons-in-ads/article/219575/</link>
          <pubDate>Thu, 15 Dec 2011 18:49:23 GMT</pubDate>
          <itunes:summary>Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Moms: &apos;It&apos;s YoCrunch time&apos;</title>
          <description>YoCrunch&apos;s first integrated marketing campaign has moms in its cross-hairs.</description>
          <link>http://www.dmnews.com/moms-its-yocrunch-time/article/217280/</link>
          <pubDate>Thu, 01 Dec 2011 05:00:00 GMT</pubDate>
          <itunes:summary>YoCrunch&apos;s first integrated marketing campaign has moms in its cross-hairs.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Valpak partners with Savings.com</title>
          <description>Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy&apos;s, The Home Depot and Best Buy, among others.</description>
          <link>http://www.dmnews.com/valpak-partners-with-savingscom/article/217300/</link>
          <pubDate>Mon, 21 Nov 2011 20:34:34 GMT</pubDate>
          <itunes:summary>Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy&apos;s, The Home Depot and Best Buy, among others.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Daily deals: It was all good just a week ago</title>
          <description>Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.</description>
          <link>http://www.dmnews.com/daily-deals-it-was-all-good-just-a-week-ago/article/210855/</link>
          <pubDate>Tue, 30 Aug 2011 15:32:02 GMT</pubDate>
          <itunes:summary>Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  