http://www.dmnews.com/marketing-spending/topic/1603/ Articles tagged with Marketing Spending from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll. http://www.dmnews.com/social-media-spending-to-double-in-five-years/article/281993/ Tue, 26 Feb 2013 20:45:34 GMT Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll. Direct Marketing News Convergence, integration, strategizing, and customer listening are areas of marketing focus in the year ahead. http://www.dmnews.com/outlook-2013-marketing-predictions-from-winterberry-groups-bruce-biegel/article/275992/ Mon, 14 Jan 2013 18:20:43 GMT Convergence, integration, strategizing, and customer listening are areas of marketing focus in the year ahead. Direct Marketing News Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. http://www.dmnews.com/infographic-rich-media-shines-for-luxury-brands/article/261231/ Fri, 28 Sep 2012 14:19:43 GMT Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. Direct Marketing News To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/ Sun, 01 Apr 2012 04:00:00 GMT To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. Direct Marketing News Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. http://www.dmnews.com/cola-wars-linger-as-marketing-amps-up/article/228907/ Thu, 01 Mar 2012 05:00:00 GMT Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. Direct Marketing News PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9. http://www.dmnews.com/pepsico-to-boost-marketing-spend-consolidate-agencies/article/227174/ Thu, 09 Feb 2012 21:08:41 GMT PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9. Direct Marketing News Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7. http://www.dmnews.com/coca-cola-to-invest-more-heavily-in-marketing/article/226971/ Wed, 08 Feb 2012 20:49:08 GMT Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7. Direct Marketing News Dell strives to better target its customers and market its brand. http://www.dmnews.com/dells-transformation/article/224956/ Wed, 01 Feb 2012 05:00:00 GMT Dell strives to better target its customers and market its brand. Direct Marketing News Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. http://www.dmnews.com/dm-fundamentals-key-to-surviving-great-recession-meritdirect-co-op/article/207416/ Thu, 14 Jul 2011 15:33:43 GMT Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. Direct Marketing News We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. http://www.dmnews.com/agency-business-report-due-out-in-june/article/202799/ Fri, 13 May 2011 19:13:19 GMT We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. Direct Marketing News