http://www.dmnews.com/marketing-budget/topic/1602/ Articles tagged with Marketing Budget from Direct Marketing News Direct Marketing News web@haymarketmedia.com no IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey. http://www.dmnews.com/ibm-video-series-part-1-john-kennedy-vp-corporate-marketing/article/253750/ Tue, 07 Aug 2012 20:50:28 GMT IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey. Direct Marketing News Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. http://www.dmnews.com/ad-spend-flat-in-q3/article/220051/ Mon, 19 Dec 2011 21:25:50 GMT Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. Direct Marketing News Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge. http://www.dmnews.com/report-customer-acquisition-marketers-number-one-concern/article/212958/ Tue, 27 Sep 2011 20:59:38 GMT Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge. Direct Marketing News We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. http://www.dmnews.com/agency-business-report-due-out-in-june/article/202799/ Fri, 13 May 2011 19:13:19 GMT We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. Direct Marketing News US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. http://www.dmnews.com/short-form-tv-ad-spending-down-58-in-2010-but-overall-spend-up-65-kantar-media/article/198566/ Thu, 17 Mar 2011 18:28:39 GMT US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. Direct Marketing News Advertising spending in the first nine months of 2010 grew 6.4% compared to the same period of 2009. However, DRTV ad spending dropped 6.2% year-over-year for the same period, according to data released by media measurement firm Kantar Media. http://www.dmnews.com/ad-spending-up-but-direct-response-down-in-first-three-quarters-of-2010-kantar-media/article/193702/ Wed, 05 Jan 2011 16:52:20 GMT Advertising spending in the first nine months of 2010 grew 6.4% compared to the same period of 2009. However, DRTV ad spending dropped 6.2% year-over-year for the same period, according to data released by media measurement firm Kantar Media. Direct Marketing News Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so. http://www.dmnews.com/dma-marketers-increase-q3-spending-see-revenue-gains/article/192501/ Thu, 09 Dec 2010 19:03:22 GMT Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so. Direct Marketing News Consolidation among leading software companies has created a real crisis in innovation. http://www.dmnews.com/software-providers-suffer-from-overreliance-on-ma/article/181808/ Wed, 27 Oct 2010 20:30:00 GMT Consolidation among leading software companies has created a real crisis in innovation. Direct Marketing News Marketers should efficiently manage their supply chains to save money, said the CMO Council in a study. http://www.dmnews.com/supply-chains-are-a-money-drain-for-marketers-cmo-council/article/181089/ Fri, 15 Oct 2010 20:54:59 GMT Marketers should efficiently manage their supply chains to save money, said the CMO Council in a study. Direct Marketing News Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization. http://www.dmnews.com/dma-marketers-begin-to-spend-again/article/178421/ Tue, 07 Sep 2010 21:31:20 GMT Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization. Direct Marketing News