http://www.dmnews.com/marketing-research/topic/1601/ Articles tagged with Marketing Research from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million. http://www.dmnews.com/gartner-revenue-up/article/226786/ Tue, 07 Feb 2012 21:16:49 GMT Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million. Direct Marketing News In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. http://www.dmnews.com/choose-your-words-carefully/article/221525/ Tue, 03 Jan 2012 18:09:49 GMT In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. Direct Marketing News Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study. http://www.dmnews.com/report-cmos-are-not-prepared-to-deliver-marketing-roi/article/214008/ Tue, 11 Oct 2011 04:01:00 GMT Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study. Direct Marketing News Whether by way of analytics or social connections with consumers and partners, technology will continue to dictate the missions of brands and the role of the CMO, marketing chiefs of some of the best-known corporations told Advertising Week attendees in New York on Oct. 3. http://www.dmnews.com/technology-will-continue-to-dictate-marketer-mission-say-top-cmos/article/213516/ Mon, 03 Oct 2011 19:48:21 GMT Whether by way of analytics or social connections with consumers and partners, technology will continue to dictate the missions of brands and the role of the CMO, marketing chiefs of some of the best-known corporations told Advertising Week attendees in New York on Oct. 3. Direct Marketing News Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge. http://www.dmnews.com/report-customer-acquisition-marketers-number-one-concern/article/212958/ Tue, 27 Sep 2011 20:59:38 GMT Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge. Direct Marketing News Ever since Nancy Harhut, chief creative at The Wilde Agency, explained to me last fall how subconscious human tendencies inform the agency's creative output, I have been intrigued as to how psychology can serve as a foundation for campaign success. http://www.dmnews.com/give-a-little-get-a-little-more/article/208076/ Thu, 21 Jul 2011 20:58:00 GMT Ever since Nancy Harhut, chief creative at The Wilde Agency, explained to me last fall how subconscious human tendencies inform the agency's creative output, I have been intrigued as to how psychology can serve as a foundation for campaign success. Direct Marketing News Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. http://www.dmnews.com/dm-fundamentals-key-to-surviving-great-recession-meritdirect-co-op/article/207416/ Thu, 14 Jul 2011 15:33:43 GMT Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. Direct Marketing News McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services. http://www.dmnews.com/mccann-to-launch-marketing-sciences-unit/article/205700/ Mon, 20 Jun 2011 18:35:32 GMT McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services. Direct Marketing News Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO. http://www.dmnews.com/diversified-agency-services-acquires-communispace/article/195887/ Tue, 08 Feb 2011 15:25:17 GMT Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO. Direct Marketing News As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ Sat, 01 Jan 2011 05:05:00 GMT As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. Direct Marketing News