Articles tagged with Guerilla Marketing from Direct Marketing News http://www.dmnews.com/guerilla-marketing/topic/15930/ Articles tagged with Guerilla Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Gillette U.K. goes for gold with a smooth Olympic initiative Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign. http://www.dmnews.com/gillette-uk-goes-for-gold-with-a-smooth-olympic-initiative/article/260492/ Mon, 01 Oct 2012 04:00:00 GMT Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign. Direct Marketing News Trojan's pleasure campaign is as disappointing as a bad first date Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown. http://www.dmnews.com/trojans-pleasure-campaign-is-as-disappointing-as-a-bad-first-date/article/260511/ Mon, 01 Oct 2012 04:00:00 GMT Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown. Direct Marketing News Online Batman scavenger hunt A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview. http://www.dmnews.com/online-batman-scavenger-hunt/article/246906/ Sun, 01 Jul 2012 04:00:00 GMT A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview. Direct Marketing News Facebook 'likes' fuel car Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival. http://www.dmnews.com/facebook-likes-fuel-car/article/237540/ Tue, 01 May 2012 04:00:00 GMT Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival. Direct Marketing News Sonic goes direct with "Those 2 Guys" campaign Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages. http://www.dmnews.com/sonic-goes-direct-with-those-2-guys-campaign/article/228927/ Wed, 22 Feb 2012 22:33:14 GMT Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages. Direct Marketing News