http://www.dmnews.com/web-analytics/topic/1579/ Articles tagged with Web Analytics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Confused by all the advice on how best to reach consumers through email marketing? While opinions may differ, here's a basic list (worth checking twice). http://www.dmnews.com/holiday-pointers-email/article/260203/ Mon, 01 Oct 2012 04:00:00 GMT Confused by all the advice on how best to reach consumers through email marketing? While opinions may differ, here's a basic list (worth checking twice). Direct Marketing News With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes. http://www.dmnews.com/increase-marketing-agility-with-tag-management/article/253739/ Tue, 07 Aug 2012 19:11:57 GMT With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes. Direct Marketing News Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs. http://www.dmnews.com/qa-barry-parshall-svp-of-product-management-ijento/article/218333/ Wed, 07 Dec 2011 19:26:06 GMT Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs. Direct Marketing News For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges. http://www.dmnews.com/brands-integrate-web-analytics-to-create-messages-that-resonate-with-consumers/article/215128/ Tue, 01 Nov 2011 04:00:00 GMT For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges. Direct Marketing News Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing. http://www.dmnews.com/brands-put-spin-on-traditional-channels-with-new-tech-tools/article/215136/ Tue, 01 Nov 2011 04:00:00 GMT Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing. Direct Marketing News The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals. http://www.dmnews.com/web-retailers-get-jumpstart-on-holidays/article/215133/ Tue, 01 Nov 2011 04:00:00 GMT The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals. Direct Marketing News We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact. http://www.dmnews.com/concerned-about-page-load-speeds-optimize-tags-dont-remove-them/article/209235/ Mon, 08 Aug 2011 14:25:20 GMT We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact. Direct Marketing News Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce. http://www.dmnews.com/web-analytics-boost-e-commerce-sites/article/208145/ Mon, 01 Aug 2011 04:10:00 GMT Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce. Direct Marketing News Email is more effective at driving business results when it's paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates? http://www.dmnews.com/how-to-get-the-most-out-of-email-measurement-metrics/article/208057/ Mon, 01 Aug 2011 04:00:00 GMT Email is more effective at driving business results when it's paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates? Direct Marketing News Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16. http://www.dmnews.com/best-buy-revamps-web-analytics-after-2009-data-outage-irce-2011/article/205500/ Thu, 16 Jun 2011 22:53:03 GMT Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16. Direct Marketing News