http://www.dmnews.com/search-engine-marketing/topic/1577/ Articles tagged with Search Engine Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no With a fundamental change in how search engines are tracking and sharing information, access to data is weakening. http://www.dmnews.com/stop-relying-on-search-engines-diversify-your-keyword-strategy/article/285963/ Wed, 27 Mar 2013 11:00:00 GMT With a fundamental change in how search engines are tracking and sharing information, access to data is weakening. Direct Marketing News There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. http://www.dmnews.com/lenovo-optimizes-its-search-for-customers/article/282670/ Mon, 04 Mar 2013 14:00:00 GMT There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. Direct Marketing News The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it. http://www.dmnews.com/ultimate-sem-services-and-product-guidebook-2012/article/248582/ Mon, 02 Jul 2012 20:07:01 GMT The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it. Direct Marketing News What's Google been up to lately? What hasn't Google been up to lately, more like it. http://www.dmnews.com/a-googolplex-of-google-news/article/244500/ Wed, 06 Jun 2012 14:50:56 GMT What's Google been up to lately? What hasn't Google been up to lately, more like it. Direct Marketing News With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. http://www.dmnews.com/targeting-soup-choosing-the-right-method-for-you/article/226793/ Tue, 14 Feb 2012 05:00:00 GMT With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Direct Marketing News Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. http://www.dmnews.com/will-googles-paid-ads-affect-marketers/article/221025/ Sun, 01 Jan 2012 05:00:00 GMT Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. Direct Marketing News Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. http://www.dmnews.com/google-testing-search-ads-featuring-email-opt-ins/article/221270/ Fri, 30 Dec 2011 19:29:04 GMT Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. Direct Marketing News Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites. http://www.dmnews.com/report-navigational-keywords-dominate-consumer-searches/article/220620/ Thu, 22 Dec 2011 19:37:54 GMT Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites. Direct Marketing News Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. http://www.dmnews.com/carvel-taps-brandmovers-for-website-redesign-online-campaigns/article/218512/ Thu, 08 Dec 2011 18:01:17 GMT Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. Direct Marketing News Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million. http://www.dmnews.com/aol-ad-revenue-up-while-search-slides/article/215875/ Wed, 02 Nov 2011 17:43:42 GMT Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million. Direct Marketing News