http://www.dmnews.com/advertising-technology/topic/1572/ Articles tagged with Advertising Technology from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. http://www.dmnews.com/missives-from-adtech/article/235130/ Wed, 04 Apr 2012 15:18:18 GMT The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. Direct Marketing News As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. http://www.dmnews.com/lessons-learned-and-2012-predictions-for-the-ad-industry/article/222482/ Tue, 17 Jan 2012 05:00:00 GMT As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. Direct Marketing News Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion. http://www.dmnews.com/omnicom-specialty-marketing-crm-grow-in-q1/article/200997/ Tue, 19 Apr 2011 14:59:47 GMT Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion. Direct Marketing News Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data." http://www.dmnews.com/data-optimization-drives-media-buy/article/147801/ Mon, 31 Aug 2009 21:09:53 GMT Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data." Direct Marketing News Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore. http://www.dmnews.com/dynamic-ads-a-vendor-checklist/article/139594/ Mon, 06 Jul 2009 20:09:18 GMT Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore. Direct Marketing News