http://www.dmnews.com/targeted-advertising/topic/1571/ Articles tagged with Targeted Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The TV data revolution with audience targeting is happening on the local level. http://www.dmnews.com/tuning-in-to-consumers-with-targeted-tv-ads/article/291340/ Wed, 01 May 2013 13:16:11 GMT The TV data revolution with audience targeting is happening on the local level. Direct Marketing News Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy. http://www.dmnews.com/digital-content-issuus-from-vice/article/258425/ Tue, 11 Sep 2012 03:06:50 GMT Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy. Direct Marketing News Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping. http://www.dmnews.com/more-pencils-more-booksand-more-teachers-dirty-looks/article/254810/ Thu, 16 Aug 2012 13:30:00 GMT Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping. Direct Marketing News For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no? http://www.dmnews.com/do-not-track-dramarama/article/247541/ Tue, 26 Jun 2012 21:09:45 GMT For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no? Direct Marketing News Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers. http://www.dmnews.com/simulmedia-to-use-tivo-data/article/246249/ Mon, 18 Jun 2012 21:21:32 GMT Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers. Direct Marketing News Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal. http://www.dmnews.com/the-xbox-kinect-is-watching-you/article/246142/ Mon, 18 Jun 2012 15:46:51 GMT Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal. Direct Marketing News Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. http://www.dmnews.com/pandora-goes-local-with-new-ad-platform/article/245800/ Thu, 14 Jun 2012 22:54:28 GMT Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. Direct Marketing News LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release. http://www.dmnews.com/linkedin-launches-targeted-marketing-features/article/235956/ Tue, 10 Apr 2012 21:57:21 GMT LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release. Direct Marketing News Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right http://www.dmnews.com/targeting-video-series-mark-miller-svp-crm-practice-lead-digitas/article/231085/ Wed, 07 Mar 2012 21:03:40 GMT Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right Direct Marketing News On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion. http://www.dmnews.com/twitter-tuesday-recap-you-asked-epsilon-answered/article/229512/ Mon, 27 Feb 2012 15:29:08 GMT On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion. Direct Marketing News