http://www.dmnews.com/super-bowl-ad/topic/15549/ Articles tagged with Super Bowl Ad from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy. http://www.dmnews.com/super-bowl-buy-in/article/257461/ Tue, 04 Sep 2012 18:28:35 GMT Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy. Direct Marketing News The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation. http://www.dmnews.com/integration-and-engagement-insights-from-super-bowl-xlvi/article/240377/ Tue, 15 May 2012 04:00:00 GMT The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation. Direct Marketing News To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists. http://www.dmnews.com/integrated-honda-campaign-tells-fans-to-get-busy-living/article/229125/ Thu, 01 Mar 2012 05:00:00 GMT To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists. Direct Marketing News Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. http://www.dmnews.com/marketers-prolong-tv-centric-approach/article/229097/ Thu, 01 Mar 2012 05:00:00 GMT Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. Direct Marketing News The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF. http://www.dmnews.com/hersheys-attacked-in-ad-by-child-labor-organization/article/225537/ Tue, 31 Jan 2012 19:43:17 GMT The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF. Direct Marketing News