http://www.dmnews.com/study/topic/15526/ Articles tagged with Study from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A new study by Adobe shows online advertising unpopular with consumers and marketers. http://www.dmnews.com/is-digital-marketing-meeting-consumer-need/article/299173/ Tue, 18 Jun 2013 16:08:50 GMT A new study by Adobe shows online advertising unpopular with consumers and marketers. Direct Marketing News According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. http://www.dmnews.com/silverpop-study-finds-success-in-personalized-behavior-based-email-content/article/251451/ Mon, 23 Jul 2012 21:25:26 GMT According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. Direct Marketing News Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success." http://www.dmnews.com/yesmail-interactive-retail-brands-direct-marketing-hits-and-misses/article/247343/ Mon, 25 Jun 2012 21:14:18 GMT Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success." Direct Marketing News Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize http://www.dmnews.com/study-preference-centers-key-to-mobile-marketing/article/242724/ Thu, 24 May 2012 18:14:50 GMT Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize Direct Marketing News IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing. http://www.dmnews.com/report-mobile-commerce-accounts-for-133-of-all-online-sales/article/239379/ Wed, 02 May 2012 18:05:39 GMT IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing. Direct Marketing News A large number of digital ads are not optimally delivered, said Andrea Vollman, marketing director at analyst firm comScore's Advertising Effectiveness practice. http://www.dmnews.com/report-many-digital-ads-not-delivered-to-right-audience/article/233762/ Mon, 26 Mar 2012 20:33:33 GMT A large number of digital ads are not optimally delivered, said Andrea Vollman, marketing director at analyst firm comScore's Advertising Effectiveness practice. Direct Marketing News Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA. http://www.dmnews.com/study-cpg-website-visits-boost-in-store-sales/article/225375/ Mon, 30 Jan 2012 20:31:00 GMT Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA. Direct Marketing News