http://www.dmnews.com/demographics/topic/15482/ Articles tagged with Demographics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Leveraging Big Data for better prospecting and improved conversion rates. http://www.dmnews.com/b2b-marketers-need-to-move-beyond-demographics/article/292339/ Tue, 07 May 2013 16:59:08 GMT Leveraging Big Data for better prospecting and improved conversion rates. Direct Marketing News The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. http://www.dmnews.com/qa-michael-kildale-vp-of-integrated-marketing-freshdirect/article/286240/ Mon, 01 Apr 2013 04:00:00 GMT FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. Direct Marketing News As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens? http://www.dmnews.com/word-to-the-wise-generation-z/article/286521/ Mon, 01 Apr 2013 04:00:00 GMT As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens? Direct Marketing News With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice. http://www.dmnews.com/marketers-youve-got-to-understand-gender-roles/article/286359/ Fri, 29 Mar 2013 04:00:00 GMT With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice. Direct Marketing News Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC. http://www.dmnews.com/us-marines-youtube-page-features-pandora-like-channel/article/281621/ Fri, 01 Mar 2013 05:00:00 GMT Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC. Direct Marketing News More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/ Tue, 01 Jan 2013 05:00:00 GMT More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. Direct Marketing News In marketing today it's not just who you know, it's what you know about them. http://www.dmnews.com/behavioral-crm-trumps-demographics/article/265445/ Thu, 25 Oct 2012 21:33:08 GMT In marketing today it's not just who you know, it's what you know about them. Direct Marketing News Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research. http://www.dmnews.com/brainy-marketing/article/256058/ Mon, 27 Aug 2012 13:30:00 GMT Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research. Direct Marketing News Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior. http://www.dmnews.com/infographic-rethinking-demographic-targeting-in-brand-advertising/article/251036/ Fri, 20 Jul 2012 13:58:35 GMT Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior. Direct Marketing News