Articles tagged with Chief Marketing Officer from Direct Marketing News http://www.dmnews.com/chief-marketing-officer/topic/15390/ Articles tagged with Chief Marketing Officer from Direct Marketing News Direct Marketing News web@haymarketmedia.com no CMOs on the Move: January 15, 2013 New chief marketers named at WellPoint, Reply.com, LTC Global, Annie's, and Kareo http://www.dmnews.com/cmos-on-the-move-january-15-2013/article/276189/ Tue, 15 Jan 2013 22:27:10 GMT New chief marketers named at WellPoint, Reply.com, LTC Global, Annie's, and Kareo Direct Marketing News Sharks, Trains, CMOs, and CIOs The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord. http://www.dmnews.com/sharks-trains-cmos-and-cios/article/274886/ Mon, 07 Jan 2013 14:00:00 GMT The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord. Direct Marketing News CMOs expand their influence Five recently appointed CMOs are master cross-functional multitaskers. http://www.dmnews.com/cmos-expand-their-influence/article/267939/ Mon, 12 Nov 2012 17:51:19 GMT Five recently appointed CMOs are master cross-functional multitaskers. Direct Marketing News Where is the CMO in Newell Rubbermaid's Re-org? Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer http://www.dmnews.com/where-is-the-cmo-in-newell-rubbermaids-re-org/article/266283/ Wed, 31 Oct 2012 20:49:38 GMT Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer Direct Marketing News The Bottom-Line Impact of the CMO 4 companies appoint chief marketing executives to help drive revenue growth. http://www.dmnews.com/the-bottom-line-impact-of-the-cmo/article/266063/ Tue, 30 Oct 2012 19:52:23 GMT 4 companies appoint chief marketing executives to help drive revenue growth. Direct Marketing News Netflix CMO steps aside Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months." http://www.dmnews.com/netflix-cmo-steps-aside/article/224363/ Mon, 23 Jan 2012 21:41:08 GMT Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months." Direct Marketing News Forrester: CMOs want more influence and better tech knowledge Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. http://www.dmnews.com/forrester-cmos-want-more-influence-and-better-tech-knowledge/article/224355/ Mon, 23 Jan 2012 20:57:12 GMT Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. Direct Marketing News