http://www.dmnews.com/facebook-ads/topic/15289/ Articles tagged with Facebook Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no When it comes to social marketing, "likes" are little more than empty calories. http://www.dmnews.com/on-facebook-content-is-king/article/260064/ Fri, 21 Sep 2012 01:33:28 GMT When it comes to social marketing, "likes" are little more than empty calories. Direct Marketing News IBM's John Kennedy shares insights on the impact of social media on brands. http://www.dmnews.com/ibm-video-series-part-2-john-kennedy-vp-corporate-marketing/article/254698/ Wed, 15 Aug 2012 14:47:51 GMT IBM's John Kennedy shares insights on the impact of social media on brands. Direct Marketing News Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. http://www.dmnews.com/the-one-thing-facebook-doesnt-know-about-you/article/254256/ Tue, 14 Aug 2012 13:45:00 GMT Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. Direct Marketing News Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads. http://www.dmnews.com/tbg-digital-mobile-drives-increased-facebook-ad-rates/article/250808/ Wed, 18 Jul 2012 20:52:50 GMT Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads. Direct Marketing News Readers respond to the July Gloves Off question. http://www.dmnews.com/can-facebook-ads-work-for-large-brands-readers-respond/article/247421/ Sun, 01 Jul 2012 04:00:00 GMT Readers respond to the July Gloves Off question. Direct Marketing News There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. http://www.dmnews.com/your-face-on-zynga/article/247200/ Mon, 25 Jun 2012 16:06:54 GMT There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. Direct Marketing News With its recent IPO, Facebook ads are getting a lot of scrutiny. http://www.dmnews.com/can-facebook-ads-work-for-large-brands/article/243936/ Fri, 01 Jun 2012 18:32:00 GMT With its recent IPO, Facebook ads are getting a lot of scrutiny. Direct Marketing News General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch. http://www.dmnews.com/gm-gives-zuck-a-slap-in-the-facebook/article/241364/ Wed, 16 May 2012 14:06:25 GMT General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch. Direct Marketing News To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/ Sun, 01 Apr 2012 04:00:00 GMT To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. Direct Marketing News Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. http://www.dmnews.com/facebooks-ipo-could-impact-marketing/article/228993/ Thu, 01 Mar 2012 05:00:00 GMT Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. Direct Marketing News