http://www.dmnews.com/mobile-ad-networks/topic/15149/ Articles tagged with Mobile Ad Networks from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. http://www.dmnews.com/locating-the-mobile-customer/article/290064/ Wed, 01 May 2013 04:00:00 GMT Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. Direct Marketing News Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give. http://www.dmnews.com/mobile-ads-hit-maturitynow-pay-up-please/article/265113/ Wed, 24 Oct 2012 15:44:55 GMT Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give. Direct Marketing News Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. http://www.dmnews.com/pandora-goes-local-with-new-ad-platform/article/245800/ Thu, 14 Jun 2012 22:54:28 GMT Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products. Direct Marketing News Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. http://www.dmnews.com/leveraging-mobile-and-social-commerce-to-deliver-a-complete-customer-experience/article/235312/ Thu, 17 May 2012 15:54:00 GMT Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. Direct Marketing News Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director. http://www.dmnews.com/inmobi-launches-free-mobile-ad-tracker/article/239386/ Wed, 02 May 2012 19:22:58 GMT Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director. Direct Marketing News Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman. http://www.dmnews.com/point-inside-launches-network-targeting-in-store-consumers/article/236097/ Wed, 11 Apr 2012 17:20:30 GMT Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman. Direct Marketing News The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. http://www.dmnews.com/missives-from-adtech/article/235130/ Wed, 04 Apr 2012 15:18:18 GMT The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. Direct Marketing News Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5. http://www.dmnews.com/millennial-media-files-for-75-million-ipo/article/222082/ Fri, 06 Jan 2012 16:41:54 GMT Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5. Direct Marketing News