http://www.dmnews.com/mcdonalds/topic/15040/ Articles tagged with Mcdonald's from Direct Marketing News Direct Marketing News web@haymarketmedia.com no McDonald's learned the hard way that social network campaigns take away their ability to control the message. http://www.dmnews.com/mcdonalds-twitter-campaign-backfires-with-popular-hashtag/article/228924/ Thu, 01 Mar 2012 05:00:00 GMT McDonald's learned the hard way that social network campaigns take away their ability to control the message. Direct Marketing News In the battle over your good health, New York City has already decided you're a loser. http://www.dmnews.com/give-me-cheese-andor-give-me-death/article/227163/ Thu, 09 Feb 2012 20:33:11 GMT In the battle over your good health, New York City has already decided you're a loser. Direct Marketing News The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. http://www.dmnews.com/how-to-piss-people-off-as-an-effective-marketing-tactic/article/221976/ Thu, 05 Jan 2012 18:25:38 GMT The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. Direct Marketing News Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children. http://www.dmnews.com/mcdonalds-prompts-parents-to-spend-more-time-with-kids/article/220766/ Sun, 01 Jan 2012 05:00:00 GMT Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children. Direct Marketing News