http://www.dmnews.com/kantar-media/topic/14973/ Articles tagged with Kantar Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. http://www.dmnews.com/ad-spend-flat-in-q3/article/220051/ Mon, 19 Dec 2011 21:25:50 GMT Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. Direct Marketing News