http://www.dmnews.com/list-marketing/topic/1489/ Articles tagged with List Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no I live in fear of a summons from the FTC, accusing me of being a pernicious privacy peddler, threatening to confiscate my one-of-a-kind list of 1970 graduates of St. Stanislaus School. http://www.dmnews.com/data-brokers-like-me/article/283463/ Thu, 07 Mar 2013 19:49:34 GMT I live in fear of a summons from the FTC, accusing me of being a pernicious privacy peddler, threatening to confiscate my one-of-a-kind list of 1970 graduates of St. Stanislaus School. Direct Marketing News The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013 http://www.dmnews.com/meritdirects-new-years-resolution-acquire-and-expand/article/274714/ Thu, 03 Jan 2013 19:38:59 GMT The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013 Direct Marketing News Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas. http://www.dmnews.com/live-from-dma2012-infogroup/article/264390/ Fri, 19 Oct 2012 14:43:10 GMT Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas. Direct Marketing News List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. http://www.dmnews.com/lighthouse-list-debuts-list-that-segments-by-device/article/237105/ Wed, 18 Apr 2012 16:41:42 GMT List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. Direct Marketing News The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once. http://www.dmnews.com/insert-media-scores-a-free-ounce-for-promo-inserts/article/232391/ Sun, 01 Apr 2012 04:00:00 GMT The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once. Direct Marketing News There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign. http://www.dmnews.com/manage-data-in-order-to-improve-your-bottom-line/article/232392/ Sun, 01 Apr 2012 04:00:00 GMT There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign. Direct Marketing News Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15. http://www.dmnews.com/infogroup-expands-list-services-team/article/227921/ Wed, 15 Feb 2012 20:57:58 GMT Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15. Direct Marketing News Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. http://www.dmnews.com/reach-marketing-names-partner/article/227726/ Tue, 14 Feb 2012 18:44:12 GMT Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. Direct Marketing News Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1. http://www.dmnews.com/infogroup-wins-list-management-for-arizona-mail-order-brands/article/226033/ Thu, 02 Feb 2012 19:22:59 GMT Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1. Direct Marketing News Avoiding common email marketing mistakes will ultimately drive better campaign ROI. http://www.dmnews.com/maximizing-email/article/225010/ Wed, 01 Feb 2012 05:00:00 GMT Avoiding common email marketing mistakes will ultimately drive better campaign ROI. Direct Marketing News