http://www.dmnews.com/insight/topic/14765/ Articles tagged with Insight from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Want powerful insights? Include science in your marketing mix. http://www.dmnews.com/infographic-the-ionic-bond-between-art-and-science/article/287557/ Fri, 05 Apr 2013 11:00:00 GMT Want powerful insights? Include science in your marketing mix. Direct Marketing News All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution. http://www.dmnews.com/three-challenges-for-the-next-digital-marketing-superhero/article/284160/ Thu, 14 Mar 2013 11:00:00 GMT All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution. Direct Marketing News Companies should "listen" to customers—but action is what really matters. http://www.dmnews.com/are-you-listening-taking-action/article/281628/ Fri, 01 Mar 2013 05:00:00 GMT Companies should "listen" to customers—but action is what really matters. Direct Marketing News If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices? http://www.dmnews.com/october-2012-marketing-challenge-answers/article/270055/ Sat, 01 Dec 2012 05:00:00 GMT If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices? Direct Marketing News Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity. http://www.dmnews.com/customer-centric-marketing/article/260526/ Mon, 01 Oct 2012 04:00:00 GMT Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity. Direct Marketing News Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause. http://www.dmnews.com/were-watching-you-location-based-privacy-issues/article/237438/ Tue, 01 May 2012 04:00:00 GMT Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause. Direct Marketing News Like an untamed beast, creativity can run amuck if not guided in a direction. http://www.dmnews.com/dont-overlook-insights-for-creative-inspiration/article/230743/ Tue, 06 Mar 2012 05:00:00 GMT Like an untamed beast, creativity can run amuck if not guided in a direction. Direct Marketing News At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. http://www.dmnews.com/social-marketers-may-the-salesforce-be-with-you/article/217903/ Wed, 30 Nov 2011 21:24:14 GMT At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. Direct Marketing News