http://www.dmnews.com/ppc/topic/1476/ Articles tagged with PPC from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. http://www.dmnews.com/google-testing-search-ads-featuring-email-opt-ins/article/221270/ Fri, 30 Dec 2011 19:29:04 GMT Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. Direct Marketing News Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI. http://www.dmnews.com/plug-ins-analytics/article/205945/ Fri, 01 Jul 2011 04:00:00 GMT Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI. Direct Marketing News Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift to organic search, slowly but necessarily, according to industry experts. http://www.dmnews.com/organic-search-gains-as-complement-to-ppc/article/201462/ Sun, 01 May 2011 04:00:00 GMT Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to shift to organic search, slowly but necessarily, according to industry experts. Direct Marketing News Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy, but a keyword tool is only as effective as the techniques used in the keyword discovery process. http://www.dmnews.com/best-practices-for-effective-keyword-research/article/194343/ Sat, 15 Jan 2011 22:36:46 GMT Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy, but a keyword tool is only as effective as the techniques used in the keyword discovery process. Direct Marketing News Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys. http://www.dmnews.com/hyper-flighting-a-micro-strategy-in-4-steps/article/189783/ Mon, 01 Nov 2010 04:01:00 GMT Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys. Direct Marketing News When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share. http://www.dmnews.com/unconventional-wisdom-for-ppc-campaigns/article/139565/ Mon, 06 Jul 2009 15:41:47 GMT When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share. Direct Marketing News You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer. http://www.dmnews.com/technique-how-to-build-the-best-ppc-landing-page/article/139244/ Mon, 29 Jun 2009 19:25:48 GMT You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer. Direct Marketing News