http://www.dmnews.com/authentic/topic/14724/ Articles tagged with Authentic from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Master social media with this three-step approach to engaging customers in social channels. http://www.dmnews.com/marketing-thats-easier-than-the-texas-two-step/article/290561/ Thu, 25 Apr 2013 17:32:21 GMT Master social media with this three-step approach to engaging customers in social channels. Direct Marketing News Consumers are more likely to like and trust a brand if the company's marketing efforts are authentic, said Twitter co-founder Biz Stone during the opening address at the second day of Adobe's Digital Marketing Summit in Salt Lake City. To do that, companies would do well to show their vulnerable side, he added. http://www.dmnews.com/companies-need-to-showcase-vulnerabilities-to-build-authenticity-adobe-digital-marketing-summit/article/233291/ Thu, 22 Mar 2012 20:28:45 GMT Consumers are more likely to like and trust a brand if the company's marketing efforts are authentic, said Twitter co-founder Biz Stone during the opening address at the second day of Adobe's Digital Marketing Summit in Salt Lake City. To do that, companies would do well to show their vulnerable side, he added. Direct Marketing News I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem. http://www.dmnews.com/the-nuance-of-nuance/article/217751/ Thu, 01 Dec 2011 14:30:00 GMT I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem. Direct Marketing News