http://www.dmnews.com/keywords/topic/14717/ Articles tagged with Keywords from Direct Marketing News Direct Marketing News web@haymarketmedia.com no With a fundamental change in how search engines are tracking and sharing information, access to data is weakening. http://www.dmnews.com/stop-relying-on-search-engines-diversify-your-keyword-strategy/article/285963/ Wed, 27 Mar 2013 11:00:00 GMT With a fundamental change in how search engines are tracking and sharing information, access to data is weakening. Direct Marketing News There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. http://www.dmnews.com/lenovo-optimizes-its-search-for-customers/article/282670/ Mon, 04 Mar 2013 14:00:00 GMT There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO. Direct Marketing News Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable. http://www.dmnews.com/plug-ins-search-marketing/article/242831/ Fri, 01 Jun 2012 04:00:00 GMT Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable. Direct Marketing News B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO. http://www.dmnews.com/pardot-enhances-software-for-keyword-monitoring/article/236123/ Thu, 12 Apr 2012 04:30:00 GMT B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO. Direct Marketing News Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing. http://www.dmnews.com/qa-daniel-schotland-vp-of-client-services-experian-cheetahmail/article/221000/ Sun, 01 Jan 2012 05:00:00 GMT Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing. Direct Marketing News Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. http://www.dmnews.com/will-googles-paid-ads-affect-marketers/article/221025/ Sun, 01 Jan 2012 05:00:00 GMT Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. Direct Marketing News Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites. http://www.dmnews.com/report-navigational-keywords-dominate-consumer-searches/article/220620/ Thu, 22 Dec 2011 19:37:54 GMT Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites. Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News