http://www.dmnews.com/facebook-app/topic/14693/ Articles tagged with Facebook App from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather." http://www.dmnews.com/hunter-boots-campaign-takes-the-gloom-out-of-a-rainy-day/article/286526/ Mon, 01 Apr 2013 04:00:00 GMT Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather." Direct Marketing News Farmers Insurance soups up its marketing with a racing sweepstakes. http://www.dmnews.com/farmers-insurance-puts-the-social-pedal-to-the-medal/article/269863/ Sat, 01 Dec 2012 05:00:00 GMT Farmers Insurance soups up its marketing with a racing sweepstakes. Direct Marketing News R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario. http://www.dmnews.com/washington-state-winery-urges-women-to-take-a-well-deserved-minute-to-relax/article/269861/ Sat, 01 Dec 2012 05:00:00 GMT R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario. Direct Marketing News Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. http://www.dmnews.com/chase-sapphire-card-owners-form-facebook-golf-club/article/265536/ Thu, 01 Nov 2012 04:00:00 GMT Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. Direct Marketing News Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring. http://www.dmnews.com/vera-bradley-invites-fans-to-win-a-spiffy-dorm-makeover/article/265299/ Thu, 01 Nov 2012 04:00:00 GMT Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring. Direct Marketing News White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. http://www.dmnews.com/ultimat-says-no-way-to-all-work-and-no-play/article/260489/ Mon, 01 Oct 2012 04:00:00 GMT White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. Direct Marketing News Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. http://www.dmnews.com/patriotic-tots-sing-canadian-national-anthem-for-athletes/article/251400/ Wed, 01 Aug 2012 04:00:00 GMT Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. Direct Marketing News Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity. http://www.dmnews.com/hotelscom-app-puts-social-spin-on-travel-booking/article/250474/ Mon, 16 Jul 2012 22:03:08 GMT Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity. Direct Marketing News Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. http://www.dmnews.com/comscore-facebook-ads-work/article/245441/ Tue, 12 Jun 2012 21:46:55 GMT Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. Direct Marketing News Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase. http://www.dmnews.com/why-content-is-the-new-coin-of-the-realm/article/244908/ Fri, 08 Jun 2012 16:01:02 GMT Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase. Direct Marketing News