http://www.dmnews.com/privacy-protection/topic/14688/ Articles tagged with Privacy Protection from Direct Marketing News Direct Marketing News web@haymarketmedia.com no 19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule. http://www.dmnews.com/dma-seeks-extension-to-coppa-rule-deadline/article/290410/ Wed, 24 Apr 2013 22:08:31 GMT 19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule. Direct Marketing News Epsilon knows the advantages—and risks—of collecting consumer data. http://www.dmnews.com/interview-sarah-branam-privacy-manager-epsilon/article/273189/ Tue, 01 Jan 2013 05:00:00 GMT Epsilon knows the advantages—and risks—of collecting consumer data. Direct Marketing News Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked. http://www.dmnews.com/segmenting-the-privacy-centric-customer/article/274003/ Tue, 01 Jan 2013 05:00:00 GMT Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked. Direct Marketing News Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data? http://www.dmnews.com/the-company-line-on-consumer-privacy/article/249025/ Fri, 06 Jul 2012 13:00:00 GMT Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data? Direct Marketing News One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July. http://www.dmnews.com/yahoo-announces-big-data-solution-amid-ceo-departure/article/241105/ Mon, 14 May 2012 17:59:49 GMT One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July. Direct Marketing News Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers. http://www.dmnews.com/myspace-reaches-settlement-with-ftc/article/240211/ Tue, 08 May 2012 21:04:43 GMT Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers. Direct Marketing News Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco. http://www.dmnews.com/truste-launches-mobile-ad-privacy-tool-adtech-san-francisco/article/235052/ Tue, 03 Apr 2012 21:01:44 GMT Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco. Direct Marketing News Mobile marketers need to make privacy a brand asset, not a liability. http://www.dmnews.com/road-rules-for-mobile-privacy/article/233725/ Sun, 01 Apr 2012 04:00:00 GMT Mobile marketers need to make privacy a brand asset, not a liability. Direct Marketing News Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a "Do Not Track" (DNT) header feature, said Shane Wiley, VP of privacy and data governance at Yahoo. http://www.dmnews.com/yahoo-to-launch-do-not-track-feature/article/234266/ Thu, 29 Mar 2012 16:21:43 GMT Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a "Do Not Track" (DNT) header feature, said Shane Wiley, VP of privacy and data governance at Yahoo. Direct Marketing News The FTC's recommendations do little more than stir a drink that should have been drunk already. http://www.dmnews.com/ftc-recommendations-add-fuel-to-the-online-privacy-inferno/article/233914/ Tue, 27 Mar 2012 16:32:59 GMT The FTC's recommendations do little more than stir a drink that should have been drunk already. Direct Marketing News