http://www.dmnews.com/global-marketing/topic/14687/ Articles tagged with Global Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Hard Rock Café turns its loyalty program up to 11 with a global relaunch. http://www.dmnews.com/i-want-you-to-want-me/article/290063/ Wed, 01 May 2013 04:00:00 GMT Hard Rock Café turns its loyalty program up to 11 with a global relaunch. Direct Marketing News The case for a global CRM strategy that supports existing global marketing initiatives. http://www.dmnews.com/building-a-crm-strategy-bric-by-bric/article/275313/ Tue, 08 Jan 2013 20:44:00 GMT The case for a global CRM strategy that supports existing global marketing initiatives. Direct Marketing News What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place. http://www.dmnews.com/marketers-dont-do-china-unless-youre-ready-to-work/article/273360/ Wed, 19 Dec 2012 19:43:55 GMT What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place. Direct Marketing News The CPG company continues to expand its marketing efforts with a new CMO position http://www.dmnews.com/campbell-feeds-global-marketing-appetite-with-new-cmo/article/266277/ Wed, 31 Oct 2012 20:17:28 GMT The CPG company continues to expand its marketing efforts with a new CMO position Direct Marketing News Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games. http://www.dmnews.com/after-olympics-marketers-train-for-next-campaigns/article/260523/ Mon, 01 Oct 2012 04:00:00 GMT Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games. Direct Marketing News For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns. http://www.dmnews.com/social-is-the-winning-element-in-brands-olympian-campaigns/article/260387/ Mon, 01 Oct 2012 04:00:00 GMT For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns. Direct Marketing News OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. http://www.dmnews.com/thinking-local-in-global-campaigns/article/260413/ Mon, 01 Oct 2012 04:00:00 GMT OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns. Direct Marketing News It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands. http://www.dmnews.com/perspective-from-india-creating-a-global-services-brand/article/258345/ Mon, 10 Sep 2012 17:06:28 GMT It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands. Direct Marketing News Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion. http://www.dmnews.com/marketo-appoints-greg-higham-to-new-cio-position/article/250971/ Thu, 19 Jul 2012 19:11:40 GMT Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion. Direct Marketing News Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company. http://www.dmnews.com/aspen-to-support-jaguar-land-rovers-global-aftersales-marketing/article/248701/ Tue, 03 Jul 2012 16:10:49 GMT Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company. Direct Marketing News