http://www.dmnews.com/open-rates/topic/14683/ Articles tagged with Open Rates from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. http://www.dmnews.com/5-meaningful-numbers-that-dont-lie/article/270049/ Sat, 01 Dec 2012 05:00:00 GMT In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. Direct Marketing News As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter. http://www.dmnews.com/the-keys-to-improved-email-marketing-effectiveness/article/270429/ Sat, 01 Dec 2012 05:00:00 GMT As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter. Direct Marketing News A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. http://www.dmnews.com/hutton-hotel-blends-video-and-email-to-flaunt-its-boutique-amenities/article/251606/ Wed, 01 Aug 2012 04:00:00 GMT A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. Direct Marketing News Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them. http://www.dmnews.com/roadify-augments-mobile-app-with-email-newsletter/article/217248/ Thu, 01 Dec 2011 05:00:00 GMT Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them. Direct Marketing News Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. http://www.dmnews.com/examine-kpi-activity-to-test-refine-tactics-restrategize/article/222952/ Thu, 01 Sep 2011 04:00:00 GMT Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. Direct Marketing News