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        <title>Articles tagged with Social Media Campaigns from Direct Marketing News</title>
        <link>http://www.dmnews.com/social-media-campaigns/topic/14665/</link>
        <description>Articles tagged with Social Media Campaigns from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Our look at the most - and least - engaging social media</title>
          <description>This month&apos;s meter gauges: Mountain Dew, Procter &amp; Gamble, Denny&apos;s and the Publishers Clearing House.</description>
          <link>http://www.dmnews.com/our-look-at-the-most--and-least--engaging-social-media/article/220631/</link>
          <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
          <itunes:summary>This month&apos;s meter gauges: Mountain Dew, Procter &amp; Gamble, Denny&apos;s and the Publishers Clearing House.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Our look at the most - and least - engaging social media</title>
          <description>This month&apos;s meter gauges the launch of restaurant chain Pei Wei Asian Diner&apos;s Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick &quot;Tower Heist;&quot; Heinz&apos;s &quot;Get Well Soon&quot; campaign; and Sara Lee Deli&apos;s &quot;Life&apos;s Not Perfect ... But Your Deli Meat Can Be&quot; Facebook push.</description>
          <link>http://www.dmnews.com/our-look-at-the-most--and-least--engaging-social-media/article/217245/</link>
          <pubDate>Thu, 01 Dec 2011 05:00:00 GMT</pubDate>
          <itunes:summary>This month&apos;s meter gauges the launch of restaurant chain Pei Wei Asian Diner&apos;s Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick &quot;Tower Heist;&quot; Heinz&apos;s &quot;Get Well Soon&quot; campaign; and Sara Lee Deli&apos;s &quot;Life&apos;s Not Perfect ... But Your Deli Meat Can Be&quot; Facebook push.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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