http://www.dmnews.com/integration/topic/14663/ Articles tagged with Integration from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Capturing the right data for customer retention and growth. http://www.dmnews.com/not-all-data-is-created-equally/article/295084/ Sat, 01 Jun 2013 04:00:00 GMT Capturing the right data for customer retention and growth. Direct Marketing News The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. http://www.dmnews.com/customer-focus-bridges-short-and-long-term-success/article/286335/ Mon, 01 Apr 2013 04:00:00 GMT The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. Direct Marketing News Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business. http://www.dmnews.com/lead-management-in-a-social-world/article/283879/ Tue, 12 Mar 2013 11:00:00 GMT Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business. Direct Marketing News Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns. http://www.dmnews.com/video-jim-parkinson-chief-digital-officer-valassis/article/282013/ Wed, 27 Feb 2013 14:30:00 GMT Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns. Direct Marketing News Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark. http://www.dmnews.com/from-automation-to-integration-beware-of-the-easy-button/article/279224/ Wed, 06 Feb 2013 12:00:00 GMT Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark. Direct Marketing News Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead. http://www.dmnews.com/its-time-to-mobilize-your-social-fans/article/273864/ Thu, 27 Dec 2012 12:00:00 GMT Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead. Direct Marketing News An integrated marketing solution can really benefit a business's bottom-line. http://www.dmnews.com/quit-making-excuses-and-start-integrating/article/270433/ Sat, 01 Dec 2012 05:00:00 GMT An integrated marketing solution can really benefit a business's bottom-line. Direct Marketing News In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces. http://www.dmnews.com/the-us-postal-service-steps-up-its-mobile-game/article/270022/ Sat, 01 Dec 2012 05:00:00 GMT In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces. Direct Marketing News When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions? http://www.dmnews.com/three-small-steps-to-big-data-adoption/article/268508/ Thu, 15 Nov 2012 18:43:55 GMT When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions? Direct Marketing News Customer experience is king when it comes to travel this holiday season. http://www.dmnews.com/why-customer-experience-will-rule-travel-this-holiday-season/article/266247/ Wed, 31 Oct 2012 16:32:30 GMT Customer experience is king when it comes to travel this holiday season. Direct Marketing News